The amount of money UK charities receive in online donations depends on the charity, who their supporters are, and how these supporters prefer to make donations.
For example, charities with typically older supporters – such as Guide Dogs for the Blind – typically receive less income from online sources than charities like Shelter with a younger supporter base.
The proportion of online donations also depends on the type of fundraising techniques a charity uses.
For example, some charities favour online banner advertising and email appeals over newspaper adverts and postal mailings.
Many charities prefer to receive online donations because it normally costs less to process, which means more of your money goes towards the cause.