Responsive charity websites showcase
Linda's picture
Posted by Linda

These days the places you consume information from the internet have changed wildly, and is no longer confined to looking at a computer while sitting at a desk. 

This is largely since the uptake of smartphones and increased connectivity to networks that can serve much larger amounts of data while people are on the move. 

These 3G and now 4G networks allow you to have usable (most of the time!) experiences when you are wanting to surf the web, wherever you are.

This 'wherever you are' might be on your regular commute, like a train (which is where this blog is being written right now), while you are in a coffee shop - or from your own sofa while you might also have the regular TV on in the background.

Most savvy companies realise they cannot afford to create a bad user experience by serving the regular desktop version of their websites to people.  

Over the last couple of years the term 'responsive design' has become very popular. However it has been a lot longer since digital futurists have been pioneering mobile versions of their websites before many companies gave it a serious thought. 

So what is responsive design?

This is where a website's template is designed in such a way that it 'responds' to how it looks and feels to the user, depending on the type of device or screen size it detects it is being viewed on. 

For example - look at the website on your laptop or desktop computer - then look at it on your smartphone. You will see it ‘adapts’ to the screen you are interacting with it on. But, it is the same website. It just renders differently on the respective screen. You could also just try resizing the browser window and you will see how it responds. 

Sometimes instead of a proper responsive website (like want2donate) some companies serve a mobile version of their site.  In these cases they often get rid of a lot of the main sites content and usually just put the effort into transactional or 'money pages' as they don't want to lose out on customers who might want to engage transactionally with their brands, while on the move. 

This is not wrong in itself, but really, these days all people who run busineses should work to make all their digital properties responsive or face having an unsustainable business as important content might be getting lost to mobile visitors. 

Are charities waking up to the need to make their websites responsive?

We know that like all businesses and organisations charities will be seeing a dramatic increase in visits from tablets and smartphones. 

They will realise that if they don't keep up they will lose out on new supporters to other charities in the same niche who are more digitally-savvy, and make their websites responsive first. It might sound strange to say 'lose out' but it is true that charities, in a healthy way, compete and vie for supporter attention. 

This blog is intended to draw your attention to the charities we have listed on this website who have responsive sites, and we will speak a little on how we find the experience when browsing them. We have also taken some screenshots on our iPhone and iPad so you can see how they look in our slideshows.

It’s also worth noting that when we started to write this, we thought it would be just a single blog, but it got so long we have decided to break into two parts! The link to part two will be added to the end of this blog when it is published. 

WWF responsive animal adoption pages

While the main WWF website is not yet responsive, this popular conservation charity has certainly embraced the need to make their donations pages meet the needs of a mobile audience.

All of their animals adoptions pages are responsive and designed to work well on desktop - but you will notice that if you make your browser window smaller or check the pages out on your smartphone you will see how the design adapts. 

It is really easy to get the information about the animal you might want to adopt and make the transaction on your phone. 

There's a handy sliding menu at the bottom of the pages too, where you can quickly browse and jump to other animals you can adopt. 

If you are looking for a fun and ethical gift then why not adopt an animal while you are on your next commute.

Learn more about WWF and other animal adoptions here

Save the Children Wishlist is responsive

We were so pleased to see the beautifully mobile optimised Wishlist website. We already knew the main Save the Children website has a mobile version for a while now but we think making the Wishlist might be a second phase of that project. 

There is full navigation available but to help the user the main home page has two tabs: 'How it works' and 'Top gifts'.

We think this makes it really easy for the user to get straight to what they need in order to support Save the Children wherever they are.

We especially really like the gift detail pages where you can use expandable sliders to reveal important information about the various gifts.

See the slideshow for some screenshots or learn more about Save the Children Wishlist here.

Guide Dogs 'Sponsor a Puppy' pages are looking great in their responsive skin

We were also delighted to see the ever popular Sponsor a Puppy pages on the Guide Dogs website are also now catering to all audiences.

As ever the pups look amazingly cute, but of course these wonderfully intelligent animals will go through lots of training to make them fit to support people who are visually impaired. And it is this training that the charity need your puppy sponsorships for. 

The transactional page also looks easy to use too so we are pretty confident in saying if you want to sponsor a pup on the move, it has never been easier over at the Guide Dogs Sponsor a Puppy website.

Learn more on our main puppy sponsorship page

Part 2

Please read part 2 of this blog series here

Tax exempt status of registered charities and online security

All of the charities listed on this website are registered with the Charity Commission in the United Kingdom. Like any business, charities have to submit Tax Returns to HM Revenue and Customs, but all donations are declared and the charities do not have to pay tax on them. This means all your donation to charity will help to further their vision and goals.

Registered charity numbers

Each charity's registered number can be seen prominently displayed on the bottom of their respective pages on this site and underneath their logos.

Please get in touch if you would like to ask us a question.

Is my donation to charity secure?

All donations, animal adoptions or child sponsorships are exempt from tax and carried out through secure encrypted connections.

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