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These days it varies a lot more than it used to

In the past charities had fewer means available to reach their audiences, relying mainly on press and TV ads, radio, news and traditional postal mail appeals.

During these times the demographic of donors fell with older people mainly mid-thirties and above.

As time has gone by more methods of recruitment have appeared ranging from street fundraisers (commonly and rather horrible termed 'chuggers' by some) and of course online appeals and fundraising.

Since the rise of the web charities are able to reach out to new audiences and thus we see today a much greater spectrum of ages which donate to charity.

Clearly income is still a factor so larger donations tend to come from more successful older generations while younger people's gifts to charity can be less for reasons relating to income.

Check out more great UK charities by having a browse around our site.

Tax exempt status of registered charities and online security

All of the charities listed on this website are registered with the Charity Commission in the United Kingdom. Like any business, charities have to submit Tax Returns to HM Revenue and Customs, but all donations are declared and the charities do not have to pay tax on them. This means all your donation to charity will help to further their vision and goals.

Registered charity numbers

Each charity's registered number can be seen prominently displayed on the bottom of their respective pages on this site and underneath their logos.

Please get in touch if you would like to ask us a question.

Is my donation to charity secure?

All donations, animal adoptions or child sponsorships are exempt from tax and carried out through secure encrypted connections.

Are my details safe?

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