These days it varies a lot more than it used to

In the past charities had fewer means available to reach their audiences, relying mainly on press and TV ads, radio, news and traditional postal mail appeals.

During these times the demographic of donors fell with older people mainly mid-thirties and above.

As time has gone by more methods of recruitment have appeared ranging from street fundraisers (commonly and rather horrible termed 'chuggers' by some) and of course online appeals and fundraising.

Since the rise of the web charities are able to reach out to new audiences and thus we see today a much greater spectrum of ages which donate to charity.

Clearly income is still a factor so larger donations tend to come from more successful older generations while younger people's gifts to charity can be less for reasons relating to income.

Check out more great UK charities by having a browse around our site.