
Membership schemes are similar to setting up a monthly direct debit to a charity
They provide a reliable source of funding that helps the charity to plan effectively for the coming months and years.
Knowing how much money is coming in allows conservation charities to decide on the work that can be achieved and plan with more certainty how it will operate.
For example, the National Trust receives no government funding and relies entirely upon memberships, gifts in wills and donations.
Memberships with WWF are crucial to the conservation work this amazing charity carry out.
They use the money from memberships to protect and open historic houses, gardens and monuments to the public, and to maintain and conserve them.